Smoke in Stealth is an advanced air and smoke filter designed to discreetly eliminate smoke and odour from indoor environments. Ideal for use in homes, offices, and other enclosed spaces, this innovative filter employs cutting-edge technology to ensure efficient purification while maintaining a low profile. Its sleek design allows it to blend seamlessly into any setting, making it a practical solution for improving air quality without drawing attention. Smoke in Stealth is perfect for smokers, pet owners, and anyone seeking a cleaner, fresher indoor atmosphere.
OBJECTIVE
To create a premium brand design and produce collaterals for print and digital launch.
THE IDEA
Stealth is a personal air filter that filters out any smoke and smell that is blown into it by the user, from any smoking apparatus. It’s a first in India, patent in process.
We started with the very fundamentals and it helped immensely that the client give us utter and complete creative freedom to do what we felt most appropriate.
That means – We redesigned the logo, created and complete design language and brand guidelines including but not limited to the font family, the color schemes, the relative sizing and the placement of key design elements.
We implemented these specially created design sensibilities to create a brand new website for which we wrote the copy, clicked photographs with stunning models and even have our promotional launch videos on it.
We created 3 primary videos –
1. A b2b investor pitch video that is a pretty standart direct to camera video.
2. A 3D animation video that showcases the first look, the sleek design of the product and gives you pointers on the key aspects of the product.
3. A live action video that showcases its major use cases while making the product look good in the hands of beautiful people.
We also made various static creatives for the promotion and launch of the product with set timelines in mind to roll them out in different stages of sales and business development.
We are currently in the process of devising multiple launch, marketing and sales strategies in tandem with the Stealth team.
PACKAGING DESIGN
The packaging reflects the simplicity and elegance of the product itself, featuring a clean and minimalist design. Inside, you’ll find a detailed box insert with clear instructions on how to use the device.
PHOTOGRAPHY
The key is to ‘focus on the important’, and our images take that very seriously . One simple rule that runs across all our images – a singular focus on what is important.
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