Zepto:
Zepto is a fast-growing e-commerce platform specializing in ultra-fast delivery services. Known for its speed and efficiency, Zepto focuses on delivering groceries and essentials within minutes, redefining convenience for consumers across urban India. The company emphasizes sustainability and innovation, with eco-friendly practices woven into its operations.
The Akanksha Foundation:
The Akanksha Foundation is a non-profit organization dedicated to providing quality education to underprivileged children in India. Through its network of schools and programs, Akanksha empowers students with the skills, knowledge, and opportunities needed to succeed, fostering holistic development and encouraging creative expression.
OBJECTIVE
Begaana Pictures partnered with The Akanksha Foundation and Zepto to champion creativity with purpose. The mission was to empower young minds to design sustainable paper bags for Zepto’s deliveries, while spotlighting the fusion of art, education, and corporate responsibility. We orchestrated a visionary project that put the spotlight on students from The Akanksha Foundation, entrusting them with the creation of original artwork for Zepto’s eco-friendly delivery bags.
THE IDEA
Capturing every moment of the process, and turning this initiative into a visual masterpiece—demonstrating the power of combining youthful creativity with real-world corporate impact.
THE IMPACT
This initiative empowered the students by providing them with a platform to display their artistic abilities, while also spreading awareness about sustainable practices. The collaboration also strengthened Zepto’s commitment to social causes, making their brand more community-focused. Through our documentation, the project gained visibility, inspiring others to initiate similar partnerships for social good.
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