Amazon Prime
Amazon Prime is a subscription service offered by Amazon, providing members with a variety of benefits designed to enhance their shopping and entertainment experiences. Amazon Prime offers perks such as free one-day shipping on eligible items, access to a vast library of streaming movies, TV shows, and music through Prime Video and Prime Music, and exclusive deals during events like Prime Day.
Amazon Prime Day is an annual shopping event exclusive to Amazon Prime members, offering significant discounts and special deals across a wide range of products. Launched in 2015 to celebrate Amazon’s 20th anniversary, Prime Day has grown into a highly anticipated global event, typically lasting 48 hours. It features promotions on electronics, home goods, fashion, and more, often including early access to new product launches. Designed to boost Prime memberships and sales, Prime Day provides customers with competitive prices and exclusive offers, making it one of the biggest online shopping events of the year.
OBJECTIVE
Create multiple 2D animation videos, on a regular basis to inform the customers of the latest schemes and payment programs offered by Bajaj Finserv.
Case in point – Amazon Prime Day Video that showcased the ease of purchasing items on Amazon India by using Bajaj Finserv’s EMI Network on Prime Day Sale.
THE IDEA
We used colorful and playful 2D animations to explain the benefits of using Bajaj Finserv’s EMI Network, such as the option to pay in easy monthly installments,
and how this made it easier for customers to make purchases on Amazon India. And also highlighted the special discounts that were available during Amazon Prime Day. This was a last minute request and hence we had to make sure that we don’t go overboard with our execution and kept it very
simple, short and precise and added the Voice Over to help better communicate everything that we had animated in text.
THE IMPACT
Increased awareness: The video successfully raised awareness among customers about the partnership between Bajaj Finserv and Amazon India, and how they could make purchases on Amazon India using the Bajaj Finserv EMI Network.
Positive feedback: The video received positive feedback from customers and stakeholders, who appreciated the creative concept and the clear messaging.
The video gained total 1,20,000 views on Youtube.
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