GRAB a Grub Service Pvt. Ltd.
Grab a Grub Services Pvt Ltd is an Indian last mile logistics and delivery service company specializing in last-mile delivery solutions. The company offers a comprehensive suite of services including hyperlocal delivery, e-commerce logistics, and on-demand delivery for various industries such as food, retail, and pharmaceuticals. Grab a Grub utilizes advanced technology to optimize delivery routes and ensure timely and efficient service, catering to businesses of all sizes. Known for its reliability and scalability, the company plays a crucial role in the supply chain, helping businesses enhance their customer service by ensuring quick and accurate deliveries.
SOCIAL MEDIA
OBJECTIVE
Initiate brand awareness activities and generate leads through social media channels.
APPROACH
Our team developed a social media marketing strategy that focused on creating engaging content, targeting specific demographics that were most relevant to Grab.
From there, we created a content calendar that included a mix of original content (such as blog posts and infographics) and curated content (such as industry news) to keep the client’s social media channels active and engaging.
We photographed and videographed Grab’s meticulous working process, their state of the art technology and even interviewed the workforce at Grab right from the riders to the General Managers. We used all of this, real time, authentic
data to create tailored posts and campaigns that were relevant to the image that they were looking to put forth to their audience.
To maximize the reach of this content, we targeted specific demographics on each social media platform using advertising tools such as Facebook Ads Manager.
This allowed us to ensure that our content was being seen by the right people at the right time, while also keeping costs within the client’s budget.
IMPACT
Our social media marketing strategy led to significant increases in brand awareness and lead generation for GRAB. Over the course of 12 months:
FACEBOOK FOLLOWERS INCREASED BY –
125%
INSTAGRAM FOLLOWERS INCREASED BY –
125%
TWITTER FOLLOWERS INCREASED BY –
30%
LINKEDIN FOLLOWERS INCREASED BY –
25%
WEBSITE TRAFFIC FROM SM INCREASED BY –
75%
LEADS GENERATED BY SM INCREASED BY
50%
PUBLIC RELATIONS
OBJECTIVE
Improve public image and increase awareness of services among potential customers.
Formulate a public relations strategy that would help them build relationships with the media, generate positive press coverage.
APPROACH
Our team developed a public relations strategy that focused on building relationships with key media outlets, pitching stories to generate positive press coverage, and
leveraging thought leadership opportunities to position the client as an expert in their field.
We began by conducting research into the client’s industry and identifying relevant media outlets and influencers to target. From there, we created a media list and began reaching out to reporters and editors to introduce the client, share relevant
news and insights, and pitch story ideas.
We also worked with the client to develop thought leadership content, including op-eds, whitepapers, and case studies, that showcased their expertise in last mile delivery and highlighted their unique value proposition.
IMPACT
Our social media marketing strategy led to significant increases in brand awareness and lead generation for GRAB. Over the course of 12 months:
40+
POSITIVE PRESS MENTIONS IN KEY INDUSTRY PUBLICATIONS
5+
SPEAKING ENGAGEMENTS AT RELEVANT INDUSTRY EVENTS
2+
FEATURED GUEST APPEARENCE ON A PROMINENT INDUSTRY PODCAST
100%
INCREASE IN WEBSITE TRAFFIC FROM REFFERAL SOURCE
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