Bajaj Finance Ltd. - Hometown
Bajaj Finance Limited is one of India’s leading non-banking financial companies (NBFCs), part of the Bajaj Group. Headquartered in Pune, it offers a wide range of financial products and services including consumer finance, small and medium-sized enterprise (SME) finance, commercial lending, and wealth management. Known for its innovative financial solutions, Bajaj Finance provides personal loans, business loans, home loans, and various insurance products, catering to both individual and corporate clients. The company is recognized for its strong customer service, extensive distribution network, and digital-first approach, making it a significant player in India’s financial sector.
HomeTown is a prominent Indian retail brand specializing in home furnishings and furniture, part of the Future Group. HomeTown offers a wide range of products including furniture, home decor, modular kitchens, and home improvement accessories. The brand is known for its contemporary designs, quality craftsmanship, and affordable pricing. With a presence in major cities across India, HomeTown provides a comprehensive shopping experience through its large-format stores and robust online platform. It aims to cater to diverse tastes and preferences, helping customers create stylish and functional living spaces.
OBJECTIVE
To create a simple video to showcase the ease of purchasing items at Hometown by using the Bajaj Finserv EMI Network.
THE IDEA
Firstly it was important and imperative to understand / implement the design, communication and visual representation guidelines exactly as mentioned in
their Complete Design Solutions Document. The Bajaj Finserv team had a very clear idea of what they wanted the video to look like and we were to execute it for them. We divided their brief into executable shots, developed a flow and purpose for the shoot, making sure that it demonstrated the ease
and convenience of purchasing items at Hometown using the Bajaj Finserv EMI Network for the Diwali festive season.
We shot the video at a Hometown store and used a combination of product shots and lifestyle to showcase the various items on offer and highlight the benefits of using the Bajaj Finserv EMI Network. We also incorporated a festive theme to create a sense of excitement and anticipation for the upcoming Diwali celebrations. All of this aided by a voice over that would leave no room for confusion or doubt.
THE IMPACT
Increased awareness: The video successfully showcased the benefits of using the Bajaj Finserv EMI Network and increased awareness among customers.
Positive feedback: The video received positive feedback from customers and stakeholders, who appreciated the creative concept and the clear messaging. The video gained total 99,000 views on Youtube.
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