The idea was to create a video where the top management and the key stakeholders, in their recruitment team, talk about the inclusive and transparent culture at John Deere and also have a visual depiction of representation and oneness of the LGBTQ community within their workforce. We decided to have a narrative where a mural that depicts the John Deere values, specifically relating to being an LGBTQ Ally, transforms into live action footage of actual people at the actual John Deere office. It would be creative, visually appealing, would get the point across and could be a very different touch to what could have been a possibly mundane video. We had our artists draw up a mural, digitally traced it, applied some basic animation to it and aligned the mural to seamlessly blend with the live action footage shot on location at the JD office. The narrative was crisp, the treatment effective and the point was put across.